ALCOHOLIC BEVERAGE INDUSTRY ONLY
0+
YEARS IN THE 3-TIER ALC-BEV INDUSTRY
TIER 1ProducerBreweries, Distilleries & Wineries
TIER 2DistributorWholesale & Distribution
TIER 3RetailLiquor Stores & Chains
THE INDUSTRY'S LEADING

Alcohol retail marketing agency

We help independent liquor stores and regional chains compete with big-box retailers through data-driven digital marketing built exclusively for the alcoholic beverage industry.

Liquor StoresWine ShopsBeer RetailersRegional Chains
SCROLL
LIQUOR RETAIL CASE STUDIES

Measurable results

WATCH STORY
REGIONAL CHAIN (14 LOCATIONS)
+312%
ROI

Comprehensive digital strategy combining geofencing with SEO optimization

WATCH STORY
URBAN WINE SHOP
+47%
FOOT TRAFFIC

Precision geofencing during off-peak hours drove measurable in-store visits

WATCH STORY
SUBURBAN LIQUOR STORE
+89%
ONLINE ORDERS

City Hive optimization combined with Google Ads campaign

Preferred Agency Partner for CityHive-Enabled Merchants
The only agency selected by CityHive to serve their network of 7,000+ beverage retailers nationwide
FEATURED PARTNERSHIP
CityHive
THE IMPACT

In early 2024, we partnered with CityHive—the nation's #1 e-commerce platform for beverage retail—to advance their in-store involvement efforts, increase app engagement, and execute general marketing initiatives across their network of 7,000+ liquor stores nationwide.

Nationwide reach across 7,000+ retail locations
Coordinated marketing across all participating stores
In-store engagement and app adoption campaigns
50M+
IMPRESSIONS
$M+
ATTRIBUTED REVENUE
7,000+
STORES USING OUR MATERIALS
Preferred Marketing Partner
BY CITYHIVE
107
LIQUOR RETAILERS AND BRANDS HAVE GROWN WITH US
+23%
AVG TRAFFIC INCREASE
across all clients
3M
ONLINE VISITS
driven to client sites
1M
IN-STORE VISITS
tracked & attributed
20M
IMPRESSIONS
served monthly
SERVICES FOR BEVERAGE RETAIL

Done-for-you marketing

Everything you need to dominate your local market, managed by specialists who understand the beverage retail industry.

01

Geofencing Ads

Precision targeting within 5 miles

02

Google Ads

Search campaigns that convert

03

Facebook & Instagram Ads

Social that drives foot traffic

04

Website Optimization

Ongoing optimization & seasonal changes

05

Google Platform Suite

Business Profile, Search Console, Merchant Center

06

SEO & AI Search Optimization

On-page SEO, content generation & optimization for search engines and AI platforms

07

Email & SMS Marketing

Direct customer engagement

08

Organic Social

Content & community building

09

Brand Development & Rebranding

Build a brand that commands loyalty and premium positioning

10

Store Openings & Launches

Full-service marketing for new locations and grand openings

11

Go-To-Market Strategy

Strategic market entry plans that build sustainable growth

12

Strategic Growth Advisory

Long-term partnership for expansion and market dominance

WE BUILT THIS
LiquorChat
FULL POS INTEGRATION

The Industry's Most Advanced AI Platform

LiquorChat is the most dynamic AI solution in beverage retail—and it's available to all of our partners. We built it from a decade of industry experience, and it's now helping customers and employees find products faster and feel more confident on the floor. With 3 patents pending and full POS integration, it works like an AI employee that never sleeps—driving sales 24/7.

3
PATENTS PENDING
Proprietary technology
24/7
AI EMPLOYEE
Always working for you
Full
POS INTEGRATION
Real-time inventory
LiquorChat Kiosk Interface
What pairs well with grilled salmon?
For grilled salmon, I recommend our 2022 Willamette Valley Pinot Noir - $24.99, currently in stock in Aisle 3. Light body with bright cherry notes that complement the fish beautifully.
Real-time inventory • AI recommendations
BUILD YOUR SERVICE PACKAGE

ROI Calculator

ALWAYS INCLUDED
Dedicated Customer Success Manager
Your strategic partner
Bev-Alc Specialized Staff
Access to entire team
Customer Dashboard
State-of-the-art reporting
Foot Traffic & Online Insights
State, regional & national data exclusive to partners
Google Platform Suite
Business Profile, Search Console, Merchant Center
Website Optimization
Ongoing optimization & seasonal changes
NUMBER OF LOCATIONS
Revenue & ad spend scale per store
1
CHOOSE 3 SERVICES3/3
Geofencing Ads
Precision targeting within 5 miles
Google Ads
Local search & shopping campaigns
Facebook & Instagram Ads
Social that drives foot traffic
Email & SMS Marketing
+$500/mo
Direct customer engagement (based on 4,000 subscribers)
Organic Social (FB/IG)
+$500/mo
Content & community building
SEO & AI Search Optimization
+$500/mo
On-page SEO, content & AI search optimization
POPULAR ADD-ON
Ad-Hoc Design Requests
Custom flyers & signage
Social media graphics
Seasonal campaigns
Brand collateral
+$1,000/mo
PROJECTED RETURNS
LIVE
YOUR INVESTMENT
9 services
$92,100
over 12 months
$3,000/mo agency + $56,100 media
AD SPEND REQUIRED
Required media budget across selected services.
$56,100
over 12 months
IMMEDIATE REVENUE
Revenue from new customers you can directly track.
$229,251
INCREASED RETENTION
Revenue from repeat customers over time.
$99,928
TOTAL PROJECTED VALUE
Full ROI from marketing spend.
$329,179
in 12 months
3.6x ROI
VS. ALTERNATIVES
In-House Marketing Hire
salary + benefits + tools + overhead
$7,500+/mo
Generalist Agency
no bev-alc expertise
$4,500+/mo
Intentionally Creative
bev-alc focused
$3,000/mo + media
Save $4,500+/mo vs. in-house with more expertise
PARTNERSHIP TIERS

Choose your level of partnership

All tiers require a 6-month commitment

PROVEN EXCELLENCE

White Glove

The exact strategies and playbooks that power the top 0.1% of liquor stores nationwide.

TOTAL INVESTMENT
$3,000/mo
Monthly retainer$3,000
Onboarding (one-time)$1,500
Included services5
WHAT SETS THIS APART
Elite Store Strategies
Proven tactics from top-performing stores
  • Strategies from America's top liquor stores
  • Dedicated Customer Success Manager
  • Monthly strategy sessions
  • Real-time performance dashboard
Best for: Single locations & small chains
MOST POPULAR
FOUNDER-LED GROWTH

Growth Partner

Monthly strategy with our founder, plus full access to our executive production, sales, and fulfillment teams.

TOTAL INVESTMENT
$5,000/mo
Monthly retainer$5,000
Onboarding (one-time)$3,000
Included services7
WHAT SETS THIS APART
Founder + Full Executive Team
Direct access to leadership & operations
  • Monthly founder strategy sessions
  • Full executive team collaboration
  • Production team support
  • Sales & fulfillment coordination
Best for: Growing chains & ambitious retailers
EXECUTIVE PARTNERSHIP

Strategic Advisory

A dedicated account manager, two hours monthly with our founder, plus deep market intelligence.

TOTAL INVESTMENT
$8,000/mo
Monthly retainer$8,000
Onboarding (one-time)$5,000
Included services7
WHAT SETS THIS APART
Dedicated AM + 2hr Founder Monthly
A dedicated account manager, two hours monthly with our founder, plus deep market intelligence
  • Dedicated Account Manager (you're their only client)
  • 2x 1-hour founder sessions per month
  • Deep foot traffic & market insights
  • Competitor tracking & analysis
Best for: Regional chains & market leaders
THE DIFFERENCE

Typical Agency vs Intentionally Creative

We're not generalists. Every strategy, tool, and team member is purpose-built for beverage retail.

10+
YEARS IN BEVERAGE
Producer, distributor & retail
107
RETAIL PARTNERS
And growing every month
312%
AVERAGE ROI
Across our client base
WRONG FIT
TYPICAL AGENCY
×
Generic strategies across all industries
No understanding of compliance or 3-tier
×
Learning your industry on your dime
Months of ramp-up time you pay for
×
One-size-fits-all campaigns
Copy-paste templates that don't convert
×
Vanity metrics that don't drive sales
Likes and impressions mean nothing
×
Junior staff executing your account
Your strategy is an afterthought
×
Quarterly reports with excuses
No accountability, no results
RIGHT FIT
INTENTIONALLY CREATIVE
10+ years of beverage industry specialization
We've lived every tier of this business
Proven playbooks customized for your store
We know what works, tailored to you
Campaigns built for your exact customer base
Hyper-local targeting that converts
Foot traffic and revenue as our KPIs
If you don't make money, we failed
Direct access to founder Alden Morris
No handoffs, no junior account managers
Real-time dashboards with transparent results
See every dollar at work 24/7

Working with a specialist who already knows the beverage industry saved us 6 months of trial and error. The results were immediate because they didn't have to learn our business—they already lived it.

— Regional Chain Owner, 12 Locations
ABOUT THE FOUNDER

You work directly with Alden Morris

Not a junior team. Not an account manager. When you work with Intentionally Creative, you get direct access to a founder who has spent 10+ years in the beverage industry—from producer to distributor to retail.

Alden Morris - Founder
10+
YEARS EXPERIENCE

Alden Morris

Founder & Principal Strategist

Alden brings over ten years of experience across the U.S. beverage industry's supplier, distributor, and retail tiers. He has led marketing efforts for national brands and worked directly with independent retailers and producers, building a practical understanding of how to grow beverage businesses across different markets.

THE DIRECT ACCESS PROMISE

You don't get pawned off to a junior team

Every one of our case studies points to the same thing: clients succeed because Alden is directly involved in their strategy, their projects, and their growth. This isn't a bait-and-switch agency where you sign with the founder and then never see them again.

Alden personally reviews every campaign strategy
Direct Slack/phone access to discuss your business
Monthly strategy sessions with the founder
He knows your store, your market, your customers
3-TIER EXPERTISE
TIER 1: PRODUCER
Brand Development & Strategy
Managing brand portfolios, product launches, and marketing strategy for craft beverage producers.
TIER 2: DISTRIBUTOR
Sales & Distribution
Territory management, retailer relationships, shelf placement strategy, and distribution logistics.
TIER 3: RETAIL
Retail Operations
Store consulting, promotional strategy, margin optimization, and customer experience.

What sets IC apart is that I'm actually working with Alden. He knows my store, knows my customers, and when I have a question, I'm talking to the person making the decisions—not some account manager reading from a script.

— Independent Wine Shop Owner, NYC

Ready to get started?

Schedule a call to discuss your marketing goals and get a custom roadmap for growth.

AS SEEN ON YOUTUBE & SOCIAL MEDIA

Your Questions, Answered

We cover the topics liquor store owners ask about most—from marketing strategy to industry trends.

MARKETING STRATEGY
How to Market a Liquor Store in 2025
ADVERTISING
Geofencing Ads for Liquor Stores
BUSINESS STRATEGY
The Biggest Mistake Liquor Store Owners Make
CASE STUDY
How We Grew a Chain from 3 to 14 Locations
INDUSTRY INSIGHTS
Why Most Agency Marketing Doesn't Work
BRANDING
Building a Brand That Customers Remember
TECHNOLOGY
LiquorChat: AI for Beverage Retail
ADVERTISING
Google Ads vs Facebook Ads for Liquor Stores
COMPETITION
How to Compete with Total Wine
INDUSTRY EDUCATION
The 3-Tier System Explained
SEASONAL STRATEGY
Holiday Marketing for Liquor Stores

Ready to grow your brand?